Project Ebook | Week 9
“Take what you are trying to accomplish and share it with the world. Even if it’s not perfect yet. Getting that feedback will make the next project even better.” – Bryce Ward 6/26/2020
Last week I talked about Dotcom Secrets and the idea of selling a product online. This past week I could not help but think, “how can I sell a product online?” In this week’s post, I am going to share with you my thoughts on how I would try to create an online storefront. I am going to referencing a lot from my previous post, so if you have not read Week 8 yet, then take a quick look before starting.
What Could I Sell?
Since this would be my first time trying to sell something on my own online store, I want to make this a low investment product. My reasoning for this is that I don’t have all the answers, and I can’t afford to be throwing thousands of dollars around trying out an idea. However, I do have a lot of time to invest, and I do love to write. For my first attempt at E-commerce, I believe selling an ebook would make a good start. With an ebook, all I would need to do would be create the content and share the file to my customers.
What Does It Look Like?
As to the exact type of content I want to create for this ebook, I am going to be writing short stories based on a world inspired by the tabletop game Dungeons and Dragons. When it comes to creating a world to immerse my readers in, I am going to be writing short stories because I get to try out different forms of storytelling. For example, do I tell a story as a mother telling her children a bedtime story, or do I share a tale from the experience of a veteran soldier? There are infinite points of view that I can use form my world and doing it in short stories I can complete more over time than one long narrative. Perhaps in my second ebook, I will take on a long narrative story.
What Platform To Sell On?
Now here is the hard part of selling anything. Finding the right place to sell. For my ebook to sell online, I need a platform to sell on. My first thoughts were on using Amazon; however, after learning about Clickfunnels, I am leaning more towards Clickfunnels.
Why? Because Amazon takes a 30% cut from every book sale between $2.99 to $9.99 and 65% from any sale outside that range. With Clickfunnels, I only have to pay a monthly subscription of $97 for the basic plan. This means if my ebook is sold 100 times in a month, I will profit more from selling on Clickfunnels.
Pricing The Ebook
We know that with Clickfunnels, I would be paying $97 per month. Luckily with Clickfunnels, we can do upsell to increase the average cart value per customer. Starting off, I can set the ebook price at $10 and offer a copy of the book in audio form for $15. Then if someone chooses to buy the ebook, I can give them a limited time offer to give their friend a copy of the ebook for $8 or sent them both the ebook and audiobook for $20. That brings the average cart value to $45 per customer. That means with three sales, I would make $135. Now to add in the average cost for Facebook and Google ads of $1 per click and Clickfunels’ $97 monthly fee. I would make a profit of $35 per month. Assuming that only three people purchased everything I had to offer.
How To Bring In Buyers
Now I know what your thinking. How can I bring in customers to buy my ebook? Instead of just creating ads saying that my book is for sale, I am going to use a quiz. Let me explain. In Dungeons and Dragons, there are different personality types used to create characters. For example, good, evil, lawful, chaotic, and so forth.
I can create a personality quiz and make it so that in exchange for their results, I get their email address. With that email address, I send them not only their results but also a short story based on those results. Then after they read the story, I can tell them that if they enjoyed this story, then they are going to love my ebook. This way, I can create interest with a free offer, get them interested in my product, and convince them to make a purchase.
Hey, thank you for reading this week’s post. It’s a bit longer than usual, but I wanted to be sure to cover the whole plan for my ebook. Oh, and before you go, I have a gift for you! As a thank you for reading my blog post, I am going to give a copy of one of my best short stories. Enjoy, and be sure to let me know in the comments what you think!