Launching Slice Pop | Week 19
“The first step is always the hardest, but everything starts improving once you take that step.“– Bryce Ward 9/11/2020
For the past few months, I have been working to create a sales funnel on Clickfunnels, and this past week, we launched my first project with Stupid Raisins called Slice Pop.
The Goal Of Slice Pop
Currently, Stupid Raisins sells its products through a third party online retailer called FxFactory. Similar to Amazon, FxFactory takes a percentage of every sale on their platform. Our goal with Slice Pop is to test our abilities to sell through our own platform in addition to selling through FxFactory.
My task in the project was to create the landing pages and systems we would need for Slice Pop. For example, I worked with Dylan to generate an order form that keeps track of any email inputted. This action adds them to an abandoned cart system so that if the customer does not finish their purchase, we automatically send them email reminders after one hour, one day, and three days. The first two emails are simple reminders for the customer to finish their purchase while the third asks why they did not complete their purchase. This way, we are getting feedback on how to improve Slice Pop and preventing loss of sales from abandoned carts.
The First 24 Hours
Four days before Slice Pop’s release, we created videos to show off Slice Pop and sent them to our email list to build up hype for the release day. You can check out the launch funnel here. Thanks to our advertising campaign, Slice Pop made 30 sales in the first 24 hours. Slice Pop performed better than we expected for our first time using solely Clickfunnels to launch a product.
Hey, thank you for reading this week’s post. I learned a lot about launching products online using Clickfunnels, and all of the systems needed to make needs run smoothly. Have you ever sold a product online? What was your experience? I would love to hear your story down in the comments below!