How To YouTube | Week 40
“Don’t look for shortcuts or magic solutions. Look for answers that can be consistent no matter what changes.” – Bryce Ward 2/6/2021
This month I have been busy learning how YouTube offers videos to viewers when I can across a point of view that I have not thought of. Instead of making videos on what is popular, perhaps a better tactic is to make videos that have fewer people searching for.
Let me introduce you to Nate Woodberry. Nate is a YouTube Producer helping creators improve how they build their communities. The idea Nate promotes in his videos is to focus on building videos around titles that people are already searching for. That means when you are planning your next video, look at what people are looking for and use those titles that have little competition. This lets YouTube place your videos at the top of these specific topics allowing you to build a more consistent following over a few months.
As a Gameplay Creator, I will admit that I was a bit skeptical about this tactic in gaming until I remembered a fellow streamer I befriended during the start of my channel. Meet ElementFive; he creates Darkest Dungeon How-To videos on his channel. ElementFive started with just Darkest Dungeon gameplay, but once he moved onto How To Play videos for specific mods, his community grew tenfold. Now his videos dominate the Moded Darkest Dungeon area on YouTube.
Hey, thank you for reading this week’s post! I hope you found this week’s topic as enjoyable as I did. I will be using this tactic not only on my channel but also on Stupid Raisins’ channel! Let me know in the comments what your experience is with making videos for YouTube. How did you build your audience?