Designing A Brand | Week 23
“Your brand is a business card. For every card you give out, more work will come to you.” – Bryce Ward 10/9/2020
When I first made business cards for my yard care company, the Yard Boys, I spent $50 for 100 cards. With one card, I earned $50, and every card after that gave me a great return on my investment. Now I plan to do the same with the BryceIsTubing channel by redesigning the current graphics and animations.
In 2019 during my second year on YouTube and Twitch, I hired a friend of mine, Mon Mon, to create the second version of BryceIsTubing. There were six different versions of the character showing off other emotions. For example, a friendly wave, anger, suspicion, excitement, sadness, and the character holding a big heart.
Now I feel its time to make improvements and change things up. For starters, I want to create proper emotes for Twitch. In contrast, my current character looks excellent in the large form in the example above. When the image gets shirked down into the sizes of 28 x 28 pixels, 56 x 56 pixels, and 112 x 112 pixels that Twitch requires for emotes. The images become harder to see the smaller you go. To correct this, I will be hiring a logo designer to recreate the character in the proper image sizes. I estimate the cost of six new character designs to be around $80.
As for animations, I want to create an intro and outro scenes to use in future YouTube videos. Currently, I am leaning towards the idea of copying the Loony Toons outro scene where Porky Pig pops out and says, ‘That’s all folks!” Overall I estimate that this project will cost me about $50 to hire an animator to create these scenes.
My reasoning for this idea is that the channel can appear unique and more professional than other content creators on YouTube. Also, I grew up with cartoons like Tim & Jerry and Loony Toons, and I want to bring that same excitement I felt as a kid to my videos for my audience to enjoy.
Hey, thank you for reading this week’s post. I am looking forward to getting these projects underway and seeing the final results. Hopefully, they will turn out great, and I will be able to use them until I feel the need to change the BryceIsTubing brand once again. Have you ever created designs for your brand? How did they turn out? I would love to hear your story in the comments below!